George P. Lakoff is an American cognitive linguist and professor of linguistics at the University of California, Berkeley, where he has taught since 1972. Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society. He is particularly famous for his concept of the "embodied mind", which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, exploring this in his books. (bio taken here)
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